How Mamagreen used Employer of Record to establish its presence in Italy before opening its own local company.
Mamagreen, a US-based distributor of high-end outdoor furniture, wanted to build a commercial presence in Italy without immediately establishing a local entity.
After identifying a representative during Salone del Mobile 2024, the company partnered with PEOITALY to employ the selected professional in Italy and manage the related employment requirements in compliance with Italian law.
The representative helped Mamagreen strengthen its presence in the Italian market until the company was ready to take the next step and open its own Italian entity.
The challenge
Mamagreen wanted to develop contacts and establish a meaningful commercial presence in Italy.
The company had already selected the representative it wanted to hire but needed a compliant employment structure that would allow it to operate locally without immediately opening an Italian company.
The objective was to enter the market with a flexible structure while building the foundations for future growth.
How we worked
PEOITALY supported Mamagreen throughout its Italian market-entry journey, from employment setup to ongoing HR, finance and compliance support.
Listen
We worked with Mamagreen to understand the role of its selected representative, its objectives for the Italian market and the employment structure required to support the expansion.
Understand
Our team assessed the employment requirements and helped structure the arrangement in line with Italian employment legislation.
Guide
PEOITALY finalised the employment arrangement and supported the company through its Employer of Record structure.
Our Client Services and Finance teams provided the information and ongoing assistance Mamagreen needed to manage its Italian employee effectively from abroad.
Stay
As the company’s presence in Italy developed, PEOITALY remained an ongoing point of contact for employment, administrative and financial matters.
By summer 2025, Mamagreen had developed its Italian operations to the point where it decided to open its own SRL to support direct sales.
The results
Mamagreen successfully employed its chosen representative in Italy and used the role to build its local commercial presence.
The representative carried out the groundwork needed to develop relationships and strengthen the company’s position in the Italian market.
The engagement ran from March 2024 to September 2025 and supported Mamagreen through the transition from an initial EOR structure to the decision to establish its own Italian company.
The client awarded PEOITALY an overall 5.0/5.0 Clutch rating, including:
- 5.0 Quality
- 4.5 Schedule
- 5.0 Cost
- 5.0 Willingness to Refer
What the client said
“I feel as though I have friendly colleagues at PEOITALY SRL.”
Senior Finance Manager — Mamagreen LLC
The client also highlighted the personal nature of the relationship, describing PEOITALY’s support as effective, efficient and collegial despite geographical distance and different time zones.
Planning to enter the Italian market?
Employer of Record can provide a practical way to hire locally and establish an initial presence in Italy before deciding whether opening your own entity is the right next step.
Tell us what you want to achieve. We’ll help you build an employment structure that supports your Italian market-entry strategy.